Until now, Profield Events has mainly been recognised as a trade fair organiser. Why have you decided to diversify ? The know-how we have acquired through our trade fairs is important to the companies who have been coming to us for a long time now, for events planning, for our databases, our strong sales force and our press relations. So it's a natural development.
With the development of digital information, don't you think your clientele will lose interest in trade fairs ? What's interesting about our trade fairs is that exhibitors can give demonstrations, test runs, put on plant displays and meet numerous managers in a day. Digital information cannot replace our trade fair, on the contrary, it is an additional tool to existing promotional methods.
Are these business activities already an important part of your company ? These business activities have existed for a year and a half only, so they are in full flow of development. We have plenty of room for progression and we feel confident because our customers already know us.
Isn't there a risk of becoming Jack of all trades, master of none ? Absolutely not ! We are in fact making our know-how available to other companies. I see it as a source of enrichment for our trade fairs and for the services we provide our customers with. Our vision, our approach and our makeup are different to other service providers. Our commitment to our customers has not changed. Our products and services are even more adapted to our customers' needs, to their objectives, and to their market ...